About me

Dear Talent Seeker,

Let’s get straight to it.

So, you run a business or startup…

And you’re here because you need high-quality sales copy—maybe a webpage, a sales letter, or an email campaign.

The testimonials above—praise from delighted small-business and startup clients (and a renowned entrepreneur!)—are proof that I can help you.

My name is Etuken Idung, and I’m an anti-professional web copywriter, working directly with businesses and startups like yours.

Run by people like you: hard-working entrepreneurs, and looking for someone they can trust to work with now and for the next dozen projects.

Unlike those $10/hr general copywriters using the tagline “Sales Copy That SELLS” and profiles plagiarized from accomplished freelancers. If that describes you, kindly step aside and invest in mastering your craft.)

So, with that in mind, here are some of the things I can help you with:

• Website copy (that captures your brand and enthralls your visitors)
• Long-form sales copy (that makes people read… and then buy)
• About Us’ pages (that are secretly ads in disguise, as good About pages should be)
• Sales emails (that are too tempting not to open)

But here’s the thing.

So many copywriters seem to think that you’re hiring them to write copy.

They think their main goal is to write a sales page!

Not me.

My goal is simple: to get your customers to respond the way that you want them to.

Whether that’s increased sales, conversions, email sign-ups, or increased customer engagement, I can write copy to achieve it.

Because THAT is why I write.

But all that only matters if I can actually deliver good copy.

So here are two things to put your mind at ease:

(1) I’ve proven I can get results.

My writing has left clients overjoyed, won contests, and generated thousands of dollars in online sales.

If you need it written, I can write it for you (a quick look at some copy fragments in my portfolio should prove the point).

(2) I’m an avid student of copywriting.

I study legends like Gary Halbert, Bencivenga, Sugarman, Caples, and Ogilvy with a passion.

I understand things like customer appeal, positioning, developing your USP, and the biggest mistakes rookie business owners make.

I’m always on the lookout for copy in my daily life and turning my experiences as a customer into skill as a copywriter.

Now, what all this means for you is simple: you can trust me to write excellent copy for you.

And I’m so serious about working for YOUR satisfaction that I offer free rewrites—so you know it’ll be just how you want it—and a 100% money-back guarantee if you’re not happy.

I know you will be, though, so I can take that risk.

Not only that.

I offer a free critique of your current copy and will research your industry to prepare a custom customer avatar profile specifically for your business—all for free.

But look, here’s some genuine advice.

Even if we’re not the right fit right now, that’s fine.

I just want you to know this: any copywriter who doesn’t tell you what I’ve said above about working for your goals is wasting your time.

And you can be pretty sure that anybody whose profile or proposal starts with the word “I”… doesn’t really understand what their job is.

But I know that my job is to deliver the sales or conversions that you need.

And to do that, I’ll write you some high-quality, mouth-watering copy that your customers or clients will not just love, but stand in queue and beg you to take their money.

How can you be sure?

Easy.

You’ve just read a page of my copy through to the end.

But don’t just take my word for it.

Here’s a recent testimony from one of my thrilled clients: